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      PCL: Political Communication Lab, Stanford University
      PCL: Political Communication Lab, Stanford University

      Campaign 2012

      Presidential General Election Ads: Obama vs. Romney

      You can also view our archive of ads from the Republican Presidential Primary.

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      Direct Links to Individual Ads

      Strong America - Mitt Romney - Nov 5
      Small Things - Mitt Romney (SPAC) - Nov 5
      Bigger Better America - Mitt Romney - Nov 4
      Wisconsin Endorsement - Mitt Romney (SPAC) - Nov 4
      Will Ferrell Will do Anything to Get You to Vote - Barack Obama - Nov 3
      Un Mesaje Especial Para La Comunidad Latina - Barack Obama - Nov 3
      Romney: Wrong for Women, Wrong for PA - Barack Obama (DNC) - Nov 3
      America Needs a Leader - Mitt Romney - Nov 3
      Delphi - Mitt Romney (SPAC) - Nov 3
      Romney’s Closing Argument - Barack Obama (SPAC) - Nov 2
      More than a Number - Mitt Romney - Nov 2
      Fed Up - Mitt Romney (SPAC) - Nov 2
      Flatline - Mitt Romney (SPAC) - Nov 2
      Solid - Barack Obama - Nov 1
      Cynical - Barack Obama - Nov 1
      Chavez por Obama- Mitt Romney - Nov 1
      Iowa Newspapers Agree - Mitt Romney - Nov 1
      Secretary of Business - Mitt Romney - Nov 1
      Real Change - Mitt Romney (RNC) - Nov 1
      Broken Healthcare Promises (spanish) - Mitt Romney (SPAC) - Nov 1
      China - Mitt Romney (SPAC) - Nov 1
      Debate - Mitt Romney (SPAC) - Nov 1
      Mesa de Cocina - Mitt Romney (SPAC) - Nov 1
      Its Time to Vote- Mitt Romney (RNC) - Oct 31
      Connect the Dots - Barack Obama (SPAC) - Oct 31
      What He Said - Barack Obama - Oct 31
      Romney for Nevada - Mitt Romney - Oct 31
      Endorsed (radio) - Barack Obama - Oct 31
      Can’t Afford Another Term - Mitt Romney - Oct 30
      Crushed by Your Policies - Mitt Romney - Oct 30
      Collapse - Barack Obama - Oct 29
      Determinacion - Barack Obama - Oct 29
      Real Solutions - Mitt Romney (SPAC) - Oct 28
      Sleepless - Barack Obama - Oct 28
      Who Will Do More? - Mitt Romney - Oct 28
      30 Seconds to Name all of Romney’s MA Taxes and Fees - Barack Obama - Oct 27
      Remember - Barack Obama - Oct 27
      Hands - Mitt Romney (SPAC) - Oct 26
      Tied - Mitt Romney - Oct 26
      Our Voice - Barack Obama - Oct 26
      Unbreakable - Barack Obama - Oct 26
      Obamacare - Mitt Romney (RNC) - Oct 25
      Orlando Sentinel Endorsement (SPAC) - Mitt Romney - Oct 25
      Un Mejor Camino - Mitt Romney - Oct 25
      Lena Dunham: Your First Time - Barack Obama - Oct 25
      No One Was Looking - Barack Obama - Oct 25
      Big Bird, Binders and Bayonets (RNC) - Mitt Romney - Oct 24
      At Stake - Mitt Romney (SPAC) - Oct 24
      Bow - Mitt Romney (SPAC) - Oct 24
      Mitt and David - Mitt Romney (SPAC) - Oct 24
      Survive - Mitt Romney (SPAC) - Oct 24
      We Stand for Coal - Mitt Romney (SPAC) - Oct 24
      What He’ll Do - Barack Obama - Oct 24
      He’s Got It Right - Barack Obama - Oct 24
      Extremely Conservative and Endorsing Richard Mourdock - Barack Obama (DNC) - Oct 24
      El Voto Es Critico - Barack Obama - Oct 24
      537 - Barack Obama - Oct 24
      Same Promises - Barack Obama (SPAC) - Oct 23
      Juntos We Can Stop Them - Barack Obama (SPAC) - Oct 23
      Determination - Barack Obama - Oct 23
      Better - Mitt Romney (SPAC) - Oct 23
      Genuinely Cares - Mitt Romney (SPAC) - Oct 23
      Not Optimal - Mitt Romney (SPAC) - Oct 23
      Apology Tour - Mitt Romney - Oct 23
      Highest Responsibility - Mitt Romney - Oct 23
      Clear Path - Mitt Romney - Oct 23
      Rebuilding - Barack Obama - Oct 22
      Responsibility - Mitt Romney (SPAC) - Oct 22
      Healed? - Mitt Romney - Oct 22
      Find a Way - Mitt Romney - Oct 21
      The Obama Plan - Mitt Romney (RNC) - Oct 21
      Commitment - Barack Obama - Oct 20
      The Obama Plan - Mitt Romney - Oct 20
      Optimal - Mitt Romney (SPAC) - Oct 19
      Not Fixed - Mitt Romney (RNC) - Oct 19
      Sarah - Barack Obama (SPAC) - Oct 19
      Wonderful - Barack Obama - Oct 19
      Made in Ohio - Barack Obama - Oct 19
      Bringing People Together - Mitt Romney - Oct 19
      Seen - Barack Obama - Oct 18
      Trouble Relating to Women - Barack Obama - Oct 18
      Sarah - Mitt Romney - Oct 18
      Romney’s Way - Barack Obama (SPAC) - Oct 17
      Humanity - Mitt Romney - Oct 17
      Soluciones Para La Immigracion - Mitt Romney - Oct 17
      The Choice - Mitt Romney - Oct 17
      Small Business - Mitt Romney (SPAC)- Oct 17
      Sack It - Mitt Romney (SPAC) - Oct 16
      Who’s in Charge? - Mitt Romney (SPAC)- Oct 16
      Main Street - Barack Obama - Oct 15
      Character - Barack Obama - Oct 15
      It’s OK - Mitt Romney (RNC) - Oct 15
      Abound - Mitt Romney (SPAC) - Oct 15
      Florida Homeowners - Mitt Romney (SPAC) - Oct 15
      Fiscal Discipline - Mitt Romney - Oct 14
      Reapply Them - Mitt Romney - Oct 14
      Challenges - Barack Obama - Oct 13
      Who Shares Your Values? - Mitt Romney - Oct 13
      Economic Growth - Barack Obama - Oct 12
      Decision - Barack Obama - Oct 12
      Biden Laugh - Mitt Romney (SPAC)- Oct 12
      Biden Says What He Means - Mitt Romney (RNC) - Oct 12
      Strong Leader - Barack Obama - Oct 11
      Biden and Ryan: A Heartbeat Away - Mitt Romney (SPAC)- Oct 10
      Helping the Middle Class - Mitt Romney - Oct 10
      Putting Jobs First - Mitt Romney - Oct 10
      Four More - Mitt Romney (SPAC) - Oct 10
      China Motors - Mitt Romney (SPAC) - Oct 9
      Big Bird - Barack Obama - Oct 9
      C’mon Man - Barack Obama - Oct 9
      Earned - Barack Obama - Oct 9
      Only Choice - Barack Obama - Oct 9
      Merecemos - Mitt Romney - Oct 9
      Romney Put Profits from China Ahead of Security for America - Barack Obama - Oct 8
      Policy - Barack Obama - Oct 8
      Stick - Barack Obama (SPAC) - Oct 8
      Cameras - Barack Obama - Oct 7
      5 Trillion - Mitt Romney - Oct 7
      Dishonest - Barack Obama - Oct 6
      Melanie - Mitt Romney - Oct 6
      A New Path - Mitt Romney (SPAC)- Oct 5
      Romney Misled the Middle Class About His Tax Plan - Barack Obama - Oct 5
      Born and Raised in Nevada - Mitt Romney - Oct 5
      Can We Believe Him - Mitt Romney - Oct 5
      Facts are Clear - Mitt Romney - Oct 5
      Ohio Jobs - Mitt Romney - Oct 5
      New Normal - Mitt Romney (SPAC) - Oct 4
      Trust - Barack Obama - Oct 4
      12 Million Jobs - Mitt Romney - Oct 4
      Who Will Raise Taxes? - Mitt Romney - Oct 4
      Decision - Mitt Romney (SPAC)- Oct 3
      Security - Mitt Romney (SPAC)- Oct 3
      Couldn’t Say it Better - Mitt Romney - Oct 3
      Many Americans - Mitt Romney - Oct 3
      Buried - Mitt Romney (RNC) - Oct 3
      Fairy Tale - Mitt Romney (RNC)- Oct 3
      Actually Happened - Mitt Romney (SPAC) - Oct 2
      Mandatory - Barack Obama - Oct 2
      Already Has - Mitt Romney - Oct 2
      Legado - Mitt Romney - Oct 2
      Confianza - Mitt Romney (SPAC) - Oct 1
      4 Years - Mitt Romney (SPAC) - Oct 1
      World - Mitt Romney (SPAC) - Oct 1
      Since When - Barack Obama - Oct 1
      Care - Barack Obama - Sep 29
      Nuestra Comunidad - Mitt Romney - Sep 28
      47 Percent (radio) - Barack Obama (SPAC) - Sep 27
      My Job - Barack Obama - Sep 27
      Bankrupt - Mitt Romney - Sep 27
      Too Many Americans - Mitt Romney - Sep 27
      Why? - Mitt Romney (RNC) - Sep 26
      To Us - Barack Obama - Sep 26
      GottaRegister.com - Barack Obama - Sep 26
      Those People - Barack Obama (DNC) - Sep 26
      Kindergarten - Mitt Romney (SPAC) - Sep 26
      Promises - Mitt Romney (SPAC) - Sep 25
      Fair Share - Barack Obama - Sep 25
      El Candado - Barack Obama - Sep 25
      A Crisis of Leadership - Mitt Romney (RNC) - Sep 25
      Stand Up to China - Mitt Romney - Sep 24
      Not One of Us - Barack Obama - Sep 23
      No Taxes - Barack Obama - Sep 23
      Mute Button - Mitt Romney - Sep 23
      Since You’ve Been Gone - Mitt Romney (RNC) - Sep 22
      By His Own Admission - Mitt Romney (RNC) - Sep 21
      Salvara - Mitt Romney - Sep 21
      Redistribution II - Mitt Romney - Sep 20
      Least We Can Do - Mitt Romney - Sep 20
      Preserving - Barack Obama - Sep 20
      Disappearing - Mitt Romney (SPAC) - Sep 19
      Doors - Barack Obama (SPAC) - Sep 19
      Redistribution - Mitt Romney - Sep 19
      War on Coal - Mitt Romney - Sep 19
      Way of Life - Mitt Romney - Sep 19
      47 Percent - Barack Obama - Sep 18
      Pay the Bills - Barack Obama - Sep 18
      Prairie Fire - Mitt Romney - Sep 18
      Next - Mitt Romney (SPAC) - Sep 18
      Tires - Barack Obama - Sep 17
      Dear Daughter - Mitt Romney - Sep 17
      Failing American Families - Mitt Romney - Sep 17
      The Romney Plan - Mitt Romney - Sep 17
      The Question - Barack Obama - Sep 15
      De Eso Nada - Barack Obama - Sep 14
      Pagar La Cuenta - Barack Obama - Sep 14
      The Cheaters - Barack Obama - Sep 14
      Skips - Mitt Romney (SPAC) - Sep 14
      Failing American Workers - Mitt Romney - Sep 13
      Guide - Barack Obama - Sep 12
      The Choice - Barack Obama - Sep 12
      Won’t Say - Barack Obama - Sep 12
      It’s Our Time - Mitt Romney (RNC) - Sep 12
      Yo Pague - Mitt Romney - Sep 12
      Whose Democratic Party? - Mitt Romney (SPAC) - Sep 12
      Words - Mitt Romney (SPAC) - Sep 12
      Obama’s Wall Street - Mitt Romney (SPAC) - Sep 11
      We’ve Heard it All Before - Mitt Romney (RNC) - Sep 10
      We the People - Barack Obama (SPAC) - Sep 8
      Yo No Mas - Mitt Romney - Sep 8
      The Breakup - Mitt Romney (RNC) - Sep 7
      Deficit (Iowa) - Mitt Romney - Sep 7
      Overregulation (Iowa) - Mitt Romney - Sep 7
      New Hampshire - Mitt Romney - Sep 7
      Defense (Ohio) - Mitt Romney - Sep 7
      Gotta Tune In - Barack Obama - Sep 6
      Gotta Vote - Barack Obama - Sep 6
      Frustration and Division - Mitt Romney (RNC) - Sep 6
      Janesville - Mitt Romney (SPAC) - Sep 6
      La Separacion - Mitt Romney (RNC) - Sep 6
      Give Me a Break - Mitt Romney - Sep 6
      Decisión Clara - Barack Obama - Sep 5
      Incomplete - Mitt Romney (RNC) - Sep 5
      Forward? - Mitt Romney - Sep 5
      16 Trillion - Mitt Romney (RNC) - Sep 4
      Are You Better Off? - Mitt Romney (RNC) - Sep 4
      Bumps in the Road III - Mitt Romney (RNC) - Sep 4
      Pres. Carter, Pres. Obama - Mitt Romney (RNC) - Sep 4
      Another Broken Promise - Mitt Romney - Sep 4
      Heavy Load - Barack Obama - Sep 3
      So Many Things - Mitt Romney (SPAC) - Sep 3
      We’ve Heard it All Before - Mitt Romney (RNC) - Sep 3
      We Must Replace Pres. Obama - Mitt Romney (SPAC) - Sep 3
      Jerry from Ampad - Barack Obama - Aug 30
      John from GST Steel - Barack Obama - Aug 30
      Randy from Ampad - Barack Obama - Aug 30
      Ryan: For a Stronger America - Mitt Romney (SPAC) - Aug 30
      Olive - Barack Obama (SPAC)- Aug 28
      Juntos - Mitt Romney - Aug 28
      It Ain’t Right - Mitt Romney - Aug 26
      Promises - Barack Obama - Aug 25
      Clear Choice - Barack Obama - Aug 23
      Children - Barack Obama - Aug 22
      La Verdad (30) - Barack Obama - Aug 22
      La Verdad - Barack Obama - Aug 22
      Nothing’s Free - Mitt Romney - Aug 22
      Never Happened - Mitt Romney (RNC) - Aug 22
      Willing - Mitt Romney (RNC) - Aug 21
      Staples: Ed - Mitt Romney - Aug 20
      Debate - Mitt Romney (SPAC) - Aug 20
      Richmond Times Dispatch on Welfare Reform - Mitt Romney - Aug 20
      Facts - Barack Obama - Aug 17
      The Same - Barack Obama - Aug 17
      Small Minded - Barack Obama (SPAC) - Aug 17
      Run Joe Run - Mitt Romney (SPAC) - Aug 17
      Anger and Division - Mitt Romney (RNC) - Aug 16
      No Podemos Mas - Mitt Romney - Aug 15
      Achievement - Mitt Romney (RNC) - Aug 15
      Get Real - Barack Obama - Aug 14
      Paid In - Mitt Romney - Aug 14
      Hope and Change - Mitt Romney (RNC) - Aug 14
      Not Working - Mitt Romney (RNC) - Aug 14
      Long History - Mitt Romney - Aug 13
      Another Month - Mitt Romney - Aug 13
      Blatant - Barack Obama - Aug 10
      Romney Would Knock the Wind out of Iowa Economy - Barack Obama - Aug 10
      Protege El Sueno - Barack Obama - Aug 10
      Scrap Steel - Barack Obama (SPAC) - Aug 10
      America Deserves Better - Mitt Romney - Aug 10
      Cancer - Mitt Romney - Aug 10
      Son of Boss - Barack Obama - Aug 9
      Be not Afraid - Mitt Romney - Aug 9
      Reagan: Freedom Leads to Prosperity - Mitt Romney (SPAC) - Aug 9
      Women are Worried - Barack Obama (DNC) - Aug 8
      Dubious - Barack Obama - Aug 8
      State Sponsors of Plouffe - Mitt Romney (RNC) - Aug 8
      Obama: A One Term Proposition - Mitt Romney - Aug 8
      Understands - Barack Obama (SPAC) - Aug 7
      Right Choice - Mitt Romney - Aug 7
      Cherished Relationship - Mitt Romney - Aug 5
      Its Just Not Getting Better - Mitt Romney - Aug 5
      Important - Barack Obama - Aug 4
      Its Been Four Years - Mitt Romney (RNC) - Aug 3
      Balanced - Barack Obama - Aug 2
      Muchisimo - Barack Obama - Aug 2
      Stretch - Barack Obama - Aug 2
      Focus - Mitt Romney - Aug 2
      Dream - Mitt Romney - Aug 1
      Email Evidence - Mitt Romney (RNC) - Aug 1
      Next Year, Pres. Romney in Jerusalem- Mitt Romney - Aug 1
      Worried - Barack Obama - Jul 31
      Believe in Our Future- Mitt Romney - Jul 31
      The Right Kind of Leadership - Mitt Romney - Jul 30
      Olympics - Mitt Romney (SPAC) - Jul 30
      Imagine (radio) - Mitt Romney - Jul 27
      Again - Mitt Romney (RNC) - Jul 27
      Postcards - Mitt Romney (SPAC) - Jul 27
      Worked? - Mitt Romney (RNC) - Jul 27
      I Believe - Barack Obama - Jul 27
      It Worked - Mitt Romney - Jul 26
      Replay - Mitt Romney (SPAC) - Jul 25
      Women’s Choices - Barack Obama - Jul 26
      These Aren’t Gaffes? - Mitt Romney (RNC) - Jul 24
      Build - Mitt Romney (SPAC) - Jul 24
      Suffered - Mitt Romney (SPAC) - Jul 23
      Tampered - Barack Obama - Jul 23
      The Choice - Barack Obama - Jul 23
      These Hands - Mitt Romney - Jul 20
      Smoke - Mitt Romney (SPAC) - Jul 19
      The Busiest President - Mitt Romney (RNC) - Jul 19
      Where Did All the Money Go? - Mitt Romney - Jul 18
      Romney: Dancing Around the Issues I - Barack Obama (DNC) - Jul 18
      Romney: Dancing Around the Issues II - Barack Obama (DNC) - Jul 18
      Makes You Wonder - Barack Obama - Jul 17
      McCain: Palin Was Better VP Candidate than Romney - Barack Obama (SPAC) - Jul 17
      The Obama Connection - Mitt Romney (RNC) - Jul 17
      Political Payoffs and Middle Class Layoffs - Mitt Romney - Jul 16
      Hope and Change - Mitt Romney - Jul 15
      Firms - Barack Obama - Jul 14
      Time to Act - Mitt Romney (SPAC) - Jul 13
      Your Turn - Barack Obama - Jul 13
      What Happened? - Mitt Romney - Jul 13
      Romney’s Secret Stash - Barack Obama (DNC) - Jul 12
      Tried - Mitt Romney - Jul 12
      Two Plans - Barack Obama - Jul 11
      Obama’s War on Women - Mitt Romney - Jul 11
      Obama: Outsourcer in Chief - Mitt Romney - Jul 11
      Los Invito - Mitt Romney - Jul 11
      The Problem - Barack Obama - Jul 7
      Step in the Right Direction - Mitt Romney - Jul 6
      Excuses - Mitt Romney (SPAC) - Jul 6
      Four Years of Failed Policies on China - Mitt Romney (RNC) - Jul 5
      Believes - Barack Obama - Jul 3
      Unpatriotic Debt - Mitt Romney (RNC) - Jul 3
      Obama’s Middle Class Promise Gap - Mitt Romney - Jul 2
      Just Another Broken Promise (RNC) - Mitt Romney - Jun 29
      Not a Tax Increase? - Mitt Romney (SPAC) - Jun 29
      Shame On You - Mitt Romney - Jun 29
      Briefcase - Barack Obama (SPAC) - Jun 28
      Day One, Job One #FullRepeal - Mitt Romney - Jun 28
      La Decision Final - Mitt Romney (RNC) - Jun 28
      Final Verdict - Mitt Romney (RNC) - Jun 28
      Revealed (VA) - Barack Obama - Jun 26
      Revealed (IA) - Barack Obama - Jun 26
      Revealed (OH) - Barack Obama - Jun 26
      America Doesn’t Need an Outsourcing Pioneer in the Oval Office - Barack Obama - Jun 24
      Stage - Barack Obama (SPAC) - Jun 23
      Since He’s Been Gone - Mitt Romney - Jun 22
      First 100 Days (IA) - Mitt Romney - Jun 22
      First 100 Days (OH) - Mitt Romney - Jun 22
      First 100 Days (NC) - Mitt Romney - Jun 22
      First 100 Days (VA) - Mitt Romney - Jun 22
      First Law - Barack Obama - Jun 21
      Mosaic - Barack Obama - Jun 20
      Doing Fine - Mitt Romney (SPAC) - Jun 20
      Come and Go - Mitt Romney - Jun 20
      Nuestra FAmilia, Nuestra Economia - Mitt Romney (RNC) - Jun 20
      Our Family, Our Economy - Mitt Romney (RNC) - Jun 20
      Romney and Stage Stores: Every Layoff Counts - Barack Obama (SPAC) - Jun 19
      Recover Our Country- Mitt Romney - Jun 19
      Cristina Saralegui: Ciudado de Salud en FL - Barack Obama - Jun 18
      Our Time - Mitt Romney - Jun 18
      Wah Wahhh - Mitt Romney - Jun 15
      Speeches - Mitt Romney (SPAC) - Jun 14
      Looks Like a One Term Proposition - Mitt Romney - Jun 14
      Mulligan - Mitt Romney (RNC) - Jun 14
      Fewer of Me - Barack Obama (DNC) - Jun 13
      Romney: Out of Touch - Barack Obama - Jun 13
      Lost Focus - Mitt Romney (RNC) - Jun 13
      The Only One’s Affected? - Mitt Romney - Jun 12
      Romney’s "Job Plan" - Barack Obama - Jun 12
      Number One - Barack Obama - Jun 12
      Lederazgo Solido - Mitt Romney - Jun 11
      Romney Doubles Down - Barack Obama - Jun 11
      Romney En Sus Propias Palabras (FL) - Barack Obama (SPAC) - Jun 11
      Jolt - Mitt Romney - Jun 11
      Donnie - Barack Obama (SPAC) - Jun 10
      Fine? - Mitt Romney - Jun 10
      Strong Leadership - Mitt Romney - Jun 8
      Doing Fine - Mitt Romney (RNC) - Jun 8
      Headwind - Mitt Romney - Jun 8
      American Strength (NC) - Mitt Romney - Jun 7
      Jobs - Barack Obama - Jun 7
      Lilly Ledbetter on Paycheck Fairness- Barack Obama - Jun 6
      Dismal - Mitt Romney - Jun 5
      Deprimente - Mitt Romney - Jun 5
      We’ve Heard it All Before - Barack Obama - Jun 4
      Fear - Mitt Romney - Jun 4
      Meanwhile - Mitt Romney (RNC) - Jun 4
      A Better Day - Mitt Romney - Jun 1
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